Paul Kaloustian architect for the recently completed headquarters in downtown Beirut in Beirut / New York, a famous artist / jeweler, jewelry store, called Lamy Abboud.
In the design process, we focus on the visitor experience, we have to create a feeling, rather than the materialization of retail design.
Paul Kaloustian
Lamy Abboud create pieces of jewelry is unique, focusing on creativity. Paul Kaloustian architects hope visitors find that they use their emotions, space, focus, rather than store design components. Space becomes an illusion and drama of abstract reflection.
Works of art do not usually show, and "hidden", so that meaning. Clients are invited to gradually open up the world Lamy Abboud display box, and looking for a time.
Stainless steel ceiling with mirror and reflection to create the table space becomes interactive, to show people, the environment and the shop itself. A lost sense of space, the classic sense of the loss of reflection to create an abstract notion of the size and direction.
All of the expansion, extended to the external and internal audiences within your. Space is not rigid, but change is that it moves inside.
Use reflective black decision is based on the jewelry as the only floating in space on the project focus, to create a mysterious space. The concept of luxury goods also emphasized the use of dramatic lighting effects.
Lamy Abboud stores, image courtesy of the architect Paul Kaloustian | Roger Moukarzel photo
The materials used is in fact deny them the material, it is their missing (reflective black cabinets) and their illusion (mirror stainless steel) there is impact. Space is therefore enlarged, exacerbated by a visual field.
Heavy solid, non-existence of things, fantasy is what "material" as the artist's needs.
Robert Smithson, 1969
+ Project Finance / Data
Project: Support Abboud stores
Architect: Paul KALOUSTIAN Architects | http://www.paulkaloustian.com
Location: Beirut Souks
Area: 21 m2
Photo: Roger MOUKARZEL
+ Design + mood display selected items
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